Our Cause 

With so much darkness in the world, we aspire to provide hope, happiness and change through anything we can do. 

We created the AfterGen back-to-school collection and Yes 2 ♥ movement to unite products with a purpose and serve as a constant reminder to spread the message of friendship.

"Stay True, Stay Focused, Stay Humble, and Continue Being You" – Yes 2 by AfterGen

Our Mission

Our goal is to create products which help promote a culture which celebrates and accepts differences and help keeps students feeling safe both online and offline. We believe we all have a responsibility to encourage and uplift the youth through education and setting positive examples. 

The AfterGen collection features one of kind artwork, created and inspired directly by students we work with. Each design features positive messages embedded directly into the artwork which serves as a constant reminder not only for the user, but everyone around the user will also see the positive messages and words. To promote the spirit of sharing, every bag in the AfterGen collection comes with a free Yes 2 ♥ bracelet charm which features encouraging messages such as Friendship, Strength, Courage, Hope and Love.

Yes 2  Foundation

AfterGen's Yes 2 ♥ (Yes to Love) Foundation works with the top Educational Charity organizations around the globe. A portion of all proceeds from every sale is donated to help children in need. Our team also travels across the country to speak at schools directly to students, teachers and parents about the importance of positivity, friendship and acceptance. Although it's a small step, by just helping change one student's perspective can help change the world. 

We hope our message can be passed onto the next generation (also why we named our brand AfterGen "For the next Generation") and with their help by spreading the word, more and more people can see a beacon of light within the darkness. 

AfterGen is here to make a difference one Yes 2 backpack at a time.